Gonzo creativity. 20 challenges. 20 days.
As creatives, we’re born with the thirst to just make shit. It’s imperative for mental health, but in a society dedicated to making £££ it can be hard to prioritise taking time for yourself to just be creative. Where do you start?
So we are conducting an experiment on ourselves over the next 6 months to see what really works. We’re speaking with twenty incredible creative people all over the world about how they stay fresh, and in true gonzo style will take a challenge from each of them and document every gorgeous, painful, glorious moment. Sometimes we will fail. We’re recording those moments too. We want to make something for the generation coming up under us, for everyone who feels like they can’t, or who is just burnt out and beaten by a system that does not value creativity unless it can monetise it. This is a pathway for us and for them, to overcome the mean voice in our heads and embrace new ways of thinking.
Fuck imposter syndrome, let’s start making.